About Us

VRIDAE is inspired by Friday.

It’s the day where work meets play. The week isn’t over, but the pressure starts to fade. People are making plans, sharing ideas, travelling, creating, and looking forward to what’s next. That’s the feeling we want to bottle.

We create products we want to wear and collaborate with people who care deeply about what they make. Some ideas start with a conversation, others with an old piece we admire, a building, a song, a city, or something we happen to come across. We take inspiration from it all and add our own point of view.

No rules. No fixed formula. Sometimes it’s sneakers. Sometimes it’s clothing. Sometimes it’s something completely unexpected. As long as it’s thoughtfully made, well-designed, and something we’re proud to put our name on.

We are VRIDAE.